When was the last time you had updated your website or got a revamp done?
Does your website read 2018, 2019, or worse, 2015 at the copyright footer? The world is changing in present times, and you must review your website and see if it is up to date or if it needs to be redesigned.
Your website today is the first impression of your business that your customers get. With continually changing user expectations and digital trends, you need to ensure your website does justice to your company image. I have seen many businesses making a website just for the heck of it. The website has no purpose except for being on their visiting card. The year 2020 has changed it; you now need to define a goal.
A key question to ask is, "What do I want to get from this website!"
Everything you do beyond this depends on the answer to this question.
Reason 10 - Your website has broken links and gives 404 errors
Checking for broken links and 404 errors is the first step of evaluating the need for a website redesign. Think of how you will feel if you go to Google to search for a product, but the link shows a "Page not found" error as you get results. It will be a gross wastage of time, and Search Engines do not rank pages or websites with 404 errors.
If you have a website with broken links and missing content, you will need to address the issue via website maintenance or a website redesign service.
Reason 9 - Conversions & Analytics
Did you see the Google analytics performance of your website?
It tells a lot about how your website is performing. If you see low traffic or a high bounce rate, you need to do something about it. Check the user journey on your website, the pages with most entrances, why they are not converting, and why you have a high bounce rate.
A user visiting your website will need the information in 2- 3 pages; else, he is bound to move on.
If you do not have Google Analytics installed, then you have set up your google analytics account to track conversions right away.
Reason 8 - Stay ahead of your competition
When I speak of the word competition, there are two different meanings: the competition you have in the real world and competition you have in the digital world.
To get a piping hot flow of leads, you need to stay ahead of both.
An outdated website will give your competition an unfair advantage as your potential customers will like to see more information presented in a pleasant way to share their business.
Benchmark your competitors both in the real and digital world. Redesign your website that keeps you ahead of both.
Reason 7- Visibility in Search Engines
It's ok that you did not update your website, but it did not stop Google from rolling out its updates.
With each update in the search engine, there are changes in how they rank your website. An outdated website will, for sure, not rank well in search engines.
Why? for a simple reason, search engines need your help to rank you better, and now since you are not doing your part of the job, why should they...
Reason 6 - User experience, not the User interface
I have seen so many businesses making websites that look "Innovative."
There is text flying, images jumping around, and whatnot.
Though it might look cool to you, does it translates the same effect to your potential customers? Good navigation, fast loading, and better readability of text with a Flat design is something a user craves for in the current time. Make their experience enjoyable, make it easy for them to find the information they need, and they will reward you with their order.
Reason 5 - Outdated Technology
Technology is changing faster than ever.
If you are running an outdated version of your website, then the chances are that it will be slow, will have performance issues, indexing issues, and top of all, security issues. The modem technologies are focused on optimizing, compressing, and security.
Keeping your website updated keeps it fresh and optimized for your potential customers and search engines.
Reason 4 - Security of your website
The security of your website and your customer data is an essential part of your online business. With GDPR policies in place, you need to ensure that you offer a secure platform to your visitors and ensure their data is kept safely in your system.
Let's say you have a website created with a particular technology. Hypothetically a WordPress CMS, now when you did it, WordPress was on version 2.x while today in 2021, it is on version 5.x. If you have not upgraded or revamped your website, you are susceptible to all the security flaws of 2.x, which were fixed in future releases.
Not only this, there are new security rules set by search engines for indexing and ranking your website.
As per an update from Google, it is a required that you have your website on an SSL secured HTTPS connection, and in case you are ignoring not only they will rank you lower in ranking but even show your website as insecure to the visitors.
Reason 3 - Improvise the site structure
If you use obsolete tags like Tables instead of div or if your website does not use the latest image extensions like webp, it increases your website's load time. The latest technologies not only help in loading the website faster; it even improves user experience. It allows you to add new functionalities and more comfortable ways to showcase your best products to the customers.
If your website is not benefitted from these technologies, then you should consider revamping the same to bring it to speed.
Reason 2 - Outdated content
Do you have a news widget on your website that was updated a year ago, or does the footer's copyright date outdated?
Things like these create a negative impression for your customers and search engines. The outdated information gives them the reason to abandon and move on to your competitor. We recommend using cms software to redesign your website so that you can keep your content updated at all times.
Reason 1 - Numero Uno, Mobile First approach
Does your website look good on mobile, tablet, and desktop at the same time?
Is it responsive in nature?
We live in the age of smartphones, and faster data speeds, more n more people search for things on their mobile phones than on their laptops. If your website is not optimized or built keeping mobile phones in mind, you are in for trouble. You will be losing on a massive chunk of visitors browsing on mobile and, in turn, leaving big ping cash on the table.
To Sum Up, I Can Say That....
There is a change in the way a visitor views your website. It is needed for you to plan and ensure your website's redesign is in tandem with that. Your website should be appealing to your potential customers and rank better in the search engines at the same time.