You must have heard the term “Landing Page” mostly, especially when planned to dive into the Digital Marketing Industry. But again, a question arises, “What is a landing page, and how can it be distinguished from a website?”
It seems that a webpage and landing page is identical in its form or a regular homepage.
And yes, differences are there that matter to a digital marketing campaign.
The main motto and the landing page’s primary traffic source are incredibly different from the main homepage.
Sometimes, it becomes very critical to optimize their purpose and intention.
To clear more clouds from this topic, we explain the differences through these four key mentioned areas.
It can be explained through a classic home page where many social media links are present at the footer or linked to your blogs and the navigation bar at the top.
These links help the audience interact with your web page and find them what they are looking for.
You can not put all these connecting links on the landing page as it is the converting page. So, avoid using Potential Distractions. Use these three steps for a significant landing page. These are:
Suppose on your landing page, social media links are shown with 1,00,000 page likes. It pushes your visitor to make a conversion. But as they click on the Facebook icon of your Facebook page, they see new notifications and start checking them out. So quickly and instantly, you have lost them.
The gist always provides the information your audience needs and helps them without distracting them from your page. Remember that whenever you have a long page, always do have navigation bars that guide them to scroll through the exact correct section of your landing page and direct them to go through the social media count of followers on the same page itself.
For example: If you are writing “Ring us today,” make a change and see the difference. Write “Ring us today for 20% off” and observe that the visitor feels as they are getting more in return what they are paying to act them at the same time itself. On the other hand, the homepage does not possess any CTA as it is recommended. Landing pages are responsible for making conversions.
A landing page is just a simpler concise form of a homepage with a conversion-oriented CTA.
After reading the difference between the landing page and homepage, you find yourself interested in trying high-conversion creating landing pages for your company.
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If you wonder why your landing pages are not converting then you need to look at your offer. Let us help you with offer mapping for your landing page design.