About the Wraparts
Wrap Arts is a Bangalore-based creative gifting brand, established in 2018, known for its premium, eco-friendly hampers, curated packaging, and personalized gifting experiences. The company has quickly positioned itself as a trusted name in bespoke corporate gifting, wedding favors, and festive hampers, appealing to both individual and business clients. With recognition on platforms like Internshala and WedMeGood, Wrap Arts has built a strong reputation for combining creativity, sustainability, and personalization in every product it delivers.
236%
Increase in Organic Sessions
131%
Increase in Organic Contact Form Submissions
Industry & Context
Operating in the highly competitive retail e-commerce gifting industry, Wrap Arts serves customers who seek thoughtful, customized solutions for special occasions. From weddings and festivals to corporate events and celebrations, the brand caters to a diverse audience with unique preferences. The gifting sector demands not only appealing product design but also an engaging, seamless digital experience that reflects the excitement and sentiment of giving. For Wrap Arts, this meant ensuring their online presence delivered both visual storytelling and easy navigation to stand out in a crowded digital market.
Our Approach & Process
Discovery & Strategy
Our journey with Wrap Arts began with an in-depth UX audit of the existing website, focusing on customer journeys across multiple gifting categories. We analyzed how users interacted with sections like Celebrations, Corporate, and Festival Gifting, and identified points of friction where customers were dropping off. To ensure the platform catered to its wide audience, we also developed user personas for different segments—corporate buyers, wedding planners, and individual shoppers—helping us shape a strategy that combined ease of navigation, visual appeal, and performance optimization.
The Solution
Core Features Built
- Responsive mega-menu navigation across extensive category lists.
- High-quality banners (e.g., “Cricut,” “Calendar,” “Corporate Gifting”) with quick “Shop Now!” calls-to-action
- Visual consistency in product presentation and curated sections like “New Arrivals,” “Festival Gifting”
Results & Impact
109%
Increase in Organic Traffic Yoy
103%
Increase in Organic Form Submissions
31%
Increase in Form Submissions from paid Traffic
Testimonials
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