Case Study
Wraparts gifting experience redesign
A sharper e-commerce experience for a Bangalore-based creative gifting brand known for premium, eco-friendly hampers, curated packaging, and personalized gifting.
236%
Increase in organic sessions
131%
Increase in organic contact form submissions
Industry & Context
Thoughtful gifting needs an equally thoughtful buying journey.
Wrap Arts operates in a competitive retail e-commerce gifting market where customers look for customized solutions for weddings, festivals, corporate events, and personal celebrations.
The site needed to make a large product catalog feel curated, emotional, and easy to navigate while keeping the path from discovery to enquiry short.
Approach & Process
We reshaped the experience around how people actually choose gifts.
UX audit
Reviewed category journeys, drop-off points, and shopper intent across corporate, festive, and celebration gifting.
Persona-led structure
Mapped the experience for corporate buyers, wedding planners, and individual gift shoppers.
Performance focus
Balanced rich product storytelling with cleaner navigation and conversion-ready calls to action.
The Solution
A cleaner route from occasion browsing to confident enquiry.
- Responsive mega-menu navigation for extensive gifting categories.
- High-quality campaign banners with quick Shop Now calls to action.
- Consistent product presentation across New Arrivals and Festival Gifting sections.
Results & Impact
More visibility, more qualified enquiries, stronger conversion momentum.
109%
Increase in organic traffic YoY
103%
Increase in organic form submissions
31%
Increase in paid traffic form submissions
"Gracious and interactive user interface design by CSTech, very user friendly which took my business to great heights."
Amlendu Dubey
Photographer
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C Square Tech builds modern websites and e-commerce platforms designed for seamless experiences and business growth.